Our Lion-Hearted Mission


PAL is a non- profit organisation whose mission is to ultimately get protection status for the African Lion.
We raise awareness through developing working relationships of mutual support with other organisations who share our goals. The iconic PAL BRACELET, which symbolizes co-existence, attracts donations and sponsorship to start protecting wild lions from further decline. A key focus is to generate sustainable income for the fundamental programs that need to execute the right goals for the wild lion populations. PAL has become a key strategic partner for governmental and other affiliated NPO programs. By contributing to the protection of the world’s most majestic animal, you are connected to the imperial symbol of courage, spirit and the awesome power of Mother Nature. This is an expression of your purity of spirit and togetherness with all living things.


Our Lion-Hearted Goal


A milestone goal of PAL is to identify and attract key partners to support and distribute funds through bracelet sales. To further the development of conservation initiatives and to create a PAL conservation alliance with our identified partners. Traversing wildlife areas in Botswana | Tanzania | Southern African regions. Strategic PAL initiatives like partnering with lion programs, executing on the ground crucial projects, community involvement and development, thus sustaining and protecting wild lion populations throughout Africa. In addition it will help attract similarly minded individuals/groups to our cause.
There will be various activities to raise the necessary finance, including sale of PAL bracelets, celebrity support, social media, donations, charity gala dinners, high profile events and fund raising through our three pronged strategy.
A Three-Pronged Strategy
1) Strategic Partnerships
The goal of our well-researched partnerships will be to help drive awareness and benefits of the strategic partnerships. We have a clear understanding that there are many corporations, charities, and businesses that are eager to change the world for the better, and we commend this and shall help raise their voices. We also aim to become a strategic partner to ongoing governmental lion projects. We work closely with our main partners to promote the sale of bracelets in order to get funds into the key on-ground programs.
Our ‘Brand Ambassadors’ are unique individuals from different walks of life, including serial entrepreneurs, models, artists, actors, businessmen, adventurers, and activists.
Using this “intellectual connectivity” we build relationships, gain access to like-minded people all ultimately aiming to protect wild lions.
2) Fundraising through Artistic Collaborations
Our first artistic collaboration, through our founder, has created a one-of-a-kind ‘Mccreedyblue’ coloured PAL bracelet. Hand-picked renowned South African designer Lianne Landman who heads up the designs under Conor Mccreedy. These unique bracelets are sold globally through our website. By purchasing a “Mccreedyblue PAL” bracelet, you will help drive our mission. It is a powerful offering and expression of your own soul. Each bracelet sells for $21 USD. These funds go directly to our main partner “Global White Lion Protection Trust” who are actively working with wild lions and managing funds accordingly.
3) Transparency
Everything we do will be done with integrity. PAL may be a relatively young foundation, however our impact has already been felt by thousands of people and growing rapidly who have had direct donations to their causes. The PAL foundation has given away more than two thousand bracelets in order to spread the cause and awareness. PAL is an open and transparent foundation, with its recognised board of directors and Incorporators. We will keep people informed on the PAL website as to the work we are currently involved in and what impact your buying a bracelet has made. Please join the pride to ‘Protect African Lions’ we need similarly minded people to join our mission.
To get involved please Contact info@protectingafricanlions.org