My love for and defense of any being that is being taken from this world without just cause. It is tragic and must be stopped. Please Protect those who can only protect themselves against the natural order; not the unnatural and brutally selfish acts of this human violence.
Founder, Colin Cowie Enterprises.
I am a huge supporter of PAL – these magnificent animals need us to take care of them in a world that no longer cares. If we come together in conservation we can guarantee that these animals will survive and our children will get to enjoy them in an environment where they can thrive.
Sweat 1000 Founder
Having been blessed to grow up in South Africa, I have spent numerous vacations on safari and the highlight of which, even from a young age, was always to witness African Lions in their natural habitat. It would be a travesty for future generations not to witness these magnificent animals roaming the African plains. I am honored to be an ambassador of P.A.L. - an incredible initiative that aims to protect the African Lion. We can all make a difference by acting sooner rather than later.
Founder, Jenna Clifford Jewelry.
We have all been witness to the effect of humankind. However, “we” are all connected and inequality (in any form) is the root of imbalance in our world. This imbalance is linked to every aspect of our lives having devastating outcomes for the natural order, as one of its consequences. To save the LION we need to save ourselves and in doing so, we will gain extraordinary flight and freedom for all kinds.
NFL Hall of Fame.
I’ve always resonated with this beautiful creature, the order of their prides. Years ago Rohan Marley and I came up with our own Lion Order, a lifestyle of Kingdom living. The wisdom and strength that these God created animals have is simply amazing, the rarest of all the animals. Their hearts can’t be questioned, the determination really inspires me and the discipline they live by (at times I don’t understand it) always gains my respect. The motto of my life follows after the creature named The King Of The Jungle.
Ex-Springbok Rugby Captain.
As we get caught up in the rat race of our daily lives, we tend to forget the beauty and serenity mother nature offers to regain our peace and awaken our inspiration. Being environmentally conscious is not a choice we make; It is our responsibility! As a South African, I have the privilege of living close to nature, and I shall always stand in awe of the power, courage and ability of this magnificent animal – the lion. We should all be held responsible for savoring and protecting our wildlife.
Nature and Travel Photographer
Few animals today inspire boldness as lions do. They’ve been used for century’s to depict courage, royalty, hope and more. How can we allow a species as iconic as this to disappear from our planet? It seems impossible yet we could face this scenario within our lifetime. Together we can make a difference, we can stand together and do all that we can to change their fate. Through efforts with PAL & other originations I’ll do my very best to inspire change, I’ll play my part as best I can to save our lions.
Founder, Ubuntu Education Fund.
Many of us often see community development and conservation as mutually exclusive–that, in breaking cycles of poverty, people disregard the environmental consequences of their actions. True sustainable development, however, creates a balance between the two. The future of tomorrow’s children is inextricably bound to their natural surroundings. PAL, then, is essential to the continent’s growth.
Markets Editor, Bloomberg TV.
Preservation, protection and a right to grow – these are the things that we cherish as humans. Sometimes we should look beyond ourselves and consider the animals who share our ever challenged Earth. Since childhood, the sheer power, beauty and presence of the lion has always left me in awe. As an Irishman from afar, I appeal to all to render a quiet voice of support – many quite voices in unison can roar!
Actress, Writer, Activist.
The lion is our most majestic animal but has become a vulnerable Species. Having seen a shocking population decline of 30–50% over the Past two decades in its African range. Habitat loss and conflicts with Humans are the greatest causes of concern. Please stand with us in Supporting this extraordinary animal and this wonderful foundation which serves to protect it.
Photo- and Cinematographer
Shaaz Jung’s connection with the wilderness is centuries old. He hails from a royal family in India that once owned prime tiger forests for over three centuries. Today, Shaaz is a renowned naturalist who runs eco-friendly wildlife lodges in South India and East Africa. He is also a conservationist, professional wildlife photographer and cinematographer who is currently working with National Geographic.
As a big cat specialist, Shaaz’s spends a lot of his time in East Africa photographing and documenting lions. His artistic renditions of Africa’s most iconic animals are unique. His work is a blend between photography and art, a genre he calls 'Environmental Surrealism'.
“Due to habitat loss the Asiatic Lion is almost extinct. Africa is not far from making the same mistakes as lions have lost 75% of their habitat in the last 50 years. My photographers are meant to inspire and evoke a deep sense on emotion in the viewer that can help create awareness and spark change. I look forward to working with PAL”
Marketing & Communications Executive.
PAL’s engagement to protect the Wild African Lions is honourable and unprecedented. Being a P.A.L. ambassador means to care for our environment, including to give back a healthy habitat to the wildlife. Lions are the Kings and Queens, their power, grace and autonomy is iconic and symbolic to the wildlife. The earth’s once healthy eco system has been endangered by humans , so it is our only obligation to act and protect what we have destroyed in order to make the world a well balanced place where nature is valued and cherished. The seed we plant is the presence and future for us and our next generations – it’s time to take action.
Founder, Mara Group & Mara Foundation.
I am very proud to have Mara Foundation, and our Mara Lion, support the Protecting African Lions campaign. Africa’s lions are running out of habitat and, as a consequence, this magnificent species faces imminent danger of extinction. Growing up in Africa, this cause is particularly important to me and I’m confident that this campaign will make a difference in providing an environment in which our African Lions can thrive.
Artist & Entrepreneur.
Together with PAL we can really give lions the loudest roar, enabling them to roam the earth freely once again.
Springbok 7s Player
Given the privilege of growing up visiting the African bush-veld, I find it criminal to allow one of Africa’s most treasured cats to slip through existence. I am honored to be a part of the P.A.L family and to have the platform to positively influence those around me by generating awareness about something that people around us actually know very little about.
“Never believe that a few caring people can’t change the world. For, indeed that’s all who ever have.”
Many people do not think of the environment or outdoors this way but every single thing out there plays some sort of role in the ecosystem, from a small grain of sand to an elephant! One species that plays a huge role in controlling things out there are lions! They play a key role in the food chain by helping to control the herbivore population preventing over population which could cause some species to go extinct and thus reduce biodiversity.
The loss of lions will have a large negative effect on Africa’s fragile ecosystems.
Writer, Director, Producer.
We are struggling to protect our rhinos because we acted too late, surely we must now have the foresight to not make the same mistake with our lions.
The African Lion, a universal symbol of strength and pride, is an irreplaceable member of our planet. Its very existence, however, is in jeopardy. If we don’t take action now, it would be a great disservice to future generations. I strongly support PAL in their fight to preserve the integrity and majesty of the African jungle by protecting its king.
My time in Africa photographing these majestic animals are some of my most cherished memories. I feel extremely privileged to have been given the opportunity to witness them in their natural habitat, free from human interference. I believe that the preservation and protection of a keystone species, such as the African lion is of paramount importance in ensuring their future. My hope is that my photographs convey the beauty, power, and resplendence that these animals possess and that viewers are inspired to join in the fight to protect them.
Executive Director, Africa Progress Panel.
Ask anyone to name animals that symbolize Africa. I bet that lions will top their list – and with reason. Lions are majestic, proud and incredibly beautiful. As a child, I was hypnotized every time I saw one. As a mother of three little girls, I want to do what I can to ensure that our children all have the same privilege. That is why I am a huge supporter of Protecting African Lions.
Being a South African, I know that one of the proudest features of our country is being a home to The Big Five. I hate to think that one day this iconic group could become “The Big Four”, however I know that time is looming. Lions, among many other animals in South Africa, are highly endangered. So I would like to do my part in protecting the powerful species through this foundation which will hopefully educate and empower others to do the same.
Since my first visit to South Africa I have been thrilled by this country, the people, the scenery and especially the wildlife. Since then I have been visiting Africa regularly to live out my passion for wildlife photography and to bring people closer to the beauty of nature. At the same time I want to draw attention to the dark side of the developments that affect many species. Especially the fate of the lions, the pride of Afrika, whether in freedom or captivity, for the abuse as trophy or medicine, affects me. For me lions are the "ambassador" species for what's happening to wildlife.
But despite everything, I hope, we can make our contribution to the amazing world where we live. I am proud to be part of PAL to do something meaningful of what we are passionate about.
Born in Zimbabwe and growing up close to nature I have always had a special place in my heart for all wild animals. Lions are my spirit animal, the symbol of the company I started Leonista and I will do everything in my power to help protect them.
The Lion, a majestic and courageous being, the most fierce and wise creature to have set foot on this Earth. The Lion is not only the Pride of Africa but a creature that should be respected and admired by all. I believe that we have to honour these graceful animals. We need to protect them so that the future generations can appreciate their sustainable existence.
Founder, Africa Rising.
The Lion has always been a symbol of Pride, Power and Authority. That is why it is important for us, especially as Africans, to make sure that we do what we can to protect our lions.
Lifestyle Guru, Bond actress.
As a woman born under the sun sign of Leo, the symbol of the ‘King of the Jungle’ has been a talisman throughout my life. I therefore have a special affection for lions and try to live up to their legendary qualities – brave, affectionate, loyal. My hope is that ‘Protect African Lions’ will in time be able to halt canned hunting and prevent future trophy hunters of any kind, therefore showing the animal kingdom the respect it deserves. We are all one.
I was born in the Moldova, however throughout my life I have been fascinated by the king of the jungle, as a model I have travelled all over the world and I have taking the spirit of the lion with me to achieve my goals. To me the Lion is Known for courage and strength. This animal deserves to be supported and protected because it is such a vital animal and symbolic piece of Africa. We must unite to protect these magnificent creatures, That is why I am a huge supporter of PAL.
Grammy Nominated Director & Wildlife/Fashion.
The only reason I have gotten to where I am today is because of a picture I took of a Lioness, it changed everything. Seeing their power and serenity gives you a new perspective, there is nothing more beautiful. To think that future generations won’t be
able to encounter such incredible beings is unacceptable. Everyone is responsible for keeping the beauty and nature left in the world, without it we are nothing.
Singh is derived from the Sanskrit word Simha/Sinha meaning Lion. As a fellow Sikh, our communities look to form cohesion with the courage and strength of a Lion. This majestic animal represents sheer power, loyalty and pride; these are key qualities we all aspire to and need to keep alive for our future generations. The population of the African Lion has already declined by over 50%. We must all unite in common purpose to preserve such an inspiring and irreplaceable member of our cultures and societies.
Lions are nations’ symbol of courage, strength and independence. They once roamed most of Africa and parts of Asia and Europe, but the population has decreased heavily and they are now only found in rare parts in sub-Saharan Africa. Their majesty is unquestioned and they are part of who we are today. We need to protect our heritage and need to respect what was created and given to us on this earth.
There is no substitute for a personal encounter with a magnificent creature in its natural habitat and, I believe, these experiences are the greatest catalysts for the protection of our wildlife. Growing up in South Africa, I was privileged enough to visit game parks regularly and seeing the lions there were undoubtedly the highlight of any safari for me - a heart-stopping, awe-inspiring experience! Many years later, with this in mind, I co-founded &Three Collective, to share my fierce passion for Africa and its wildlife and to encourage travel there. Tourism is an essential part and an effective, direct means of supporting conservation in Africa and the communities that are so inextricably linked to it. To be associated with P.A.L - a programme that supports and brings awareness to the ongoing protection of our magnificent African lion is an honour.
Lions were once found all over Africa, but it is estimated that today they only occupy 9% of their original home range on this continent. It is important for us as humans to protect this iconic species from extinction. The loss of lions has a negative effect on Africa’s fragile ecosystems. Lions play an important role in the food chain, helping to regulate numbers of the more dominant herbivore species, such as zebra and buffalo. Without lions to control them, these species can out-compete other animals, causing their extinction and reducing biodiversity. With the loss of lions will come a devastating loss of other important species.
The Lion is a symbol of great strength, power and courage. From The Wizard of Oz to being the national animal of England - lions are one of the most widely loved animals in the world and it is important to raise awareness of the decline of their population. I strongly believe in the PAL foundation and feel that it is so vital to have an organisation like this to educate and empower people to protect not only the African lion, but also the fine balance of other animals with which the lions coexist among, and in turn the condition of their environment.
A symbol of strength and stateliness our king of the African savannah is threatened with decline, and destined for unnecessary and unacceptable possible extinction. Our greatest African predator, the chief of all species who controls the animal kingdom and is tasked through "divide and conquer” to manage healthy herds and control population by spotlighting on the weakest herd animals. Leo plays a key role in the food chain, and loss of these magically romantic beasts would cause a tragic and widespread torrent of ecological impetus.
Head of CRM at Maison Gassmann and Volunteer at Care for Wild Rhino Sanctuary
The african bush and their animals is my second home. Seeing it get destroyed by poachers and trophy hunters is just devastating. I’m proud to be a part of the PAL-Team and be able to help and spread the word. The more people become aware of this crisis the quicker we can change it.
Manager at Wilderness Safaris
With the lion population declining at such a rapid rate due to habitat loss and human wildlife conflict it is of vital importance that we stand together to protect these magnificent creatures. With research and education being two of the most important tools at our disposal we can allow local communities who live within wildlife areas to understand the behaviour and ecotourism importance of lions and mitigate the conflict. I have been lucky enough to be surrounded by these beautiful cats for the last six years in South African and Botswana bush and we need to ensure that future generations get to do the same!
I have always been inspired by the power and grace of big cats especially lions and tigers. They have come to represent a symbol of both the control and the risk that exists on stage.
Singer & Songwriter.
Our African Lions are just one of the species around the world that are in danger of befalling a terrible fate at the hands of humans in their selfish and short sighted quest for self actualization and fulfillment. Should we continue on this path of distraction, mankind will be the real losers. I am proud to join the PAL family and lend my voice to highlighting the plight of the African lion and educating people around the world.
CEO Special Delivery Service
Our beautiful African Lions are in big trouble and they are vulnerable to extinction by 2050. Not a lot of people are aware of this situation and it is our task to spread the information and help to stop it. Not only are those magnificent animals beautiful to watch, but they play a key role in our eco system and in the food chain by helping to control the herbivore population which can extinct if not regulated and hence reduce biodiversity.
Imagine our next generations not being able to grow up with our lions as their inspiration? We owe those beautiful creatures a life with Hakuna Matata!
I am a proud PAL Ambassador and together we can make a difference!
Founder & CEO of Luxury Brands.
The majestic African Lion is the overriding symbol of Africa encapsulating everything that this continent has to offer. Magnificent beauty, raw power, a savage primal instinct and a family bonds determined by nature. If we allow this apex predator to become a victim of our human evolution, then we have missed our calling.
Model, Entrepreneur, Activist.
From the beginning of my life I was told that Lion is the king of the animal word. Growing up I was amused by the strength, courage and loyalty of this animal. All my life they fascinated me. I was shocked when I heard that this strong powerful creature is in big danger. They need our help. It hurts me so much to see that these beautiful cats have been heartlessly destroyed. Therefor I’ve decided to support this cause. Supporting this charity is the next step to save our planet and us.
I believe strongly that as the youngest P.A.L ambassador I will do everything in my power to protect the wild lions and ensure that my support is spread to all future millennials around the world.
Philanthropist, Founder Small Steps Project.
I am proud to be an ambassador for Pal. The Lion is renowned for its majesty and nicknamed the king of the jungle, the Lion possesses both beauty and strength. It appears as a symbol of power, courage and nobility.We ourselves could learn a lot from these beautiful animals…I want to give this magnificent animal a voice and educate others on how we can protect them now, and in the years to follow.
International TV Host & Producer.
We often talk about wishing to live in a better world and Protect the Amazing Animals in danger of becoming extinct because they are Killed as Trophies, but only a few take Action, we have to Stop wishing and Start Doing and thats What I am Doing Supporting PAL, Taking Action.
Activist & Adventurer.
This animal deserves to be supported and protected because it is such a vital animal and symbolic piece of Africa. If lions become extinct it could become detrimental to Africa by disrupting the food chain and surrounding environment. I care a lot about the well-being of this animal and refuse to let it become extinct. Since our generation will be the future, It’s essential that we are aware and have a voice in the matter to create big changes.
Adventurer & Photographer.
I was born in South Africa and lived there and then Zimbabwe until my early twenties, when I left to live overseas, but Africa is in my blood and I visit as often as I can. I have been fortunate enough to see lions in the Kruger Park in South Africa, in the Okovanga Delta in Botswana, in the Masai Mara in Kenya and also in Namibia. These majestic animals never cease to amaze me and I feel we must do everything possible to protect them.
As we were raised far away from any of the lions’ habitats, we have never been able to admire the majestic animal with our own eyes. From a very young age, we are thus craving to one day have this opportunity. Our fascination for the African lion was fueled by our adventurous grandfather who shot numerous breathtaking documentaries during safaris, and has persevered until today. Hence, having the chance to represent P.A.L. and raise awareness in a nation like Switzerland who is largely unaware of the challenges faced by the African lion, is a true honor.
Conservationist and Entrepreneur.
In today’s modern environment, all too often we find ourselves preoccupied with personal growth and the development. The prospect of globalization, although it has it’s benefits, has resulted in a fundamental shift in focus away from our most primitive interaction with the world; nature. The devastating problem of rhino poaching is case in point. Stuart and I are proud ambassadors of the P.A.L. project, as we wish to ensure that these majestic creatures reserve their rightful place on earth.
Owner Sophie Lalonde Art.
Lions are undeniably physically beautiful animals but even more importantly, lions possess qualities which we need to treasure and keep alive; unity, courage and pride. We need to protect the animal, which for so long has played an integral role on our continent, in our ecological systems, in our beauty and in our spirit. My responsibility as an ambassador for P.A.L is a commitment I feel passionately about and intend to engage with the cause enthusiastically. Supporting P.A.L is a modest contribution, which can go a long way in the lions’ battle for survival.
Financial Markets, Entrepreneur with a love for Africa.
“Heart of a lion” is a saying that speaks a 1000 words. I believe everybody should look at the Lion for courage and motivation. This fierce but yet graceful animal should be on top of all lists when it comes to conservation. I am very proud to call my myself an ambassador of this movement and look forward to promote the conservation and well being of The African Lion.
Writer & Global Activist.
I am a student of Trinity College Dublin, originating from Ghana and South Africa, with a passion for the power of youthful encouragement, but above all-I am an African. Growing up in such a beautiful part of the world I had the privilege of coming face to face with nature at her elemental best. Perhaps the greatest joy granted to me, was touching an African Lion. We can spread the fight to eliminate the eradication of these brilliant Lions together. Their existence is our pride.
Having spent the last 25 years working as a photojournalist I occasionally encounter a scenario which seems inconceivable. The fact that a species as iconic worldwide as the African Lion faces, at its present rate of decline, extinction in the wild seems barely credible. However, a 90% decline in the last 50 years can only point in one direction. PAL is not prepared to let this happen and with all our help we can halt and reverse this tragic situation.
Аrt producer, Global PR, Museums.
I spent a lot of time together with Gregory Colbert, working for the Russian project “Ashes and Snow” , trying to explore new stories for nature that can help change our view of nature and its inhabitants. People have become so focused on material wealth, and forgot that intangible wealth was equally important. I will work for the salvation and preservation of the African lion. I am part of the biosphere and the lion is my brother.